Fortitude Pvt. Limited | Retail & FMCG
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Retail & FMCG

Trading with a Future – Take the Lead

Technology is an increasingly dominant factor in retail trade. Information and communications technologies are an important production factor for the performance of services; digital transformation continues to progress at an accelerating pace. But not every retailer is the same, nor is every customer the same. Retail trade is all about diversity. We provide consulting services to companies from widely different customer segments and offers independent business models for each specific instance. Food retailers, large online retailers, companies offering consumer goods, fashion and luxury items are characterized by distinct business drivers and digital technologies. We provide customized solutions to each of these clients: taking the lead with profit driven strategies.

Efficiency & Effectiveness Through Holistic IT Strategies


Retailers are driven by “revenue per square meter” and constantly strive to enhance efficiency and lower costs. What infrastructure will the store of tomorrow need? What cash register system is future-proof? How does a retailer introduce mobile payment? The answers to these questions are to be found in innovative approach and concepts. Large online retailers are the pace-setters for development on the Internet. A business can also score more points with it’s customers by offering highly efficient logistics, transparent and fast billing, rating and recommendation functions for trendy products. We ensure dynamic portfolio modifications, professional product tracking and minimal manual effort through the use of modern technologies.

Focus on Customer Data

Everyone is talking about “big data”, particularly in the consumer goods sector or among fashion and luxury item spaces. How does a business maintain a mastery of it’s customer data and draw optimal benefits from this information? We view customer data as an “independent product” of cross-channel management which allows us to generate new business models for our clients, especially because customers and their consumption behaviors are changing rapidly. How to exploit social media to promote sales? How does a business stay flexible without maintaining an inventory? Sales data in real time featuring constant adjustment of the line of goods mean lower costs and higher sales figures. We take care of our clients by offering them comprehensive consulting services, based on a partnership approach and with an eye on practical implementation, especially at the interface between the business units and IT. Our services in this area range from strategic consulting to the re-engineering of business processes – in the sales and customer services departments in particular – and encompass all of the issues related to technology management.


Successfully Establishing & Evolving Brand Names

When a business employs cutting-edge technology, it has complete control over what happens to the business processes. Consistent brand and customer relationship management with distributors is a key element for keeping top brands on track and evolving them successfully. We collaborate with our clients from the retail segment to enhance their skills in data management and customer insights in alignment with their specific objectives. Applying our many years of experience in this area, we develop sustainable, groundbreaking concepts and successfully complete projects to satisfy clients’ needs.